With the holidays approaching, shopping season has begun. Small Business Saturday is a national movement to celebrate and support small businesses and the economic benefit they bring to their communities. Now more than ever it’s important to support small businesses in the East Bay, as many are still recovering from the impacts of the coronavirus pandemic. Whether it’s food for holiday meals, or the gifts you buy and events you attend, there are many things you can do to “shop small” this holiday season. And when you spend locally, your dollars can be re-spent locally, contributing to the overall regional economy. Below is a list of ways to support and shop East Bay businesses this holiday season.